Built for
heat.
SPF 50+ PA++++. Modern filters. Matte finish. No white cast. ₹349. Shipping across India.
Most Indian men don't use sunscreen daily.
Not because they won't.
Because nothing has been built for the way they live.
WHAT MEN ACTUALLY EXPERIENCE
- White cast that makes skin look grey or ashy
- Greasy shine within hours in Indian heat
- Too much effort for a daily habit
- Pilling under stubble, sweat, movement
- Eye sting and discomfort outdoors
- Heavy formulas that break in real life
WHY THE MARKET MISSES IT
A formulation built to effectively solve for:
Heat Hold
Matte through Mumbai afternoon. No 2 PM oil break.
Stubble Compatible
No pilling on shave or beard. Lays flat under hair.
Sweat Comfort
Designed for comfort through heat, sweat and movement. Built for the gym, the commute, the field.
Zero White Cast
Tested on Fitzpatrick III to V. No grey, no ashy, no compromise.
One product. 30 seconds. Repeated daily.
Protection
- SPF 50+ · PA++++
- Modern filter stack
- Tinosorb S · Uvinul A Plus
- Uvinul T 150
Feel
- Matte finish
- No white cast
- Fast absorption
- Works under stubble
What's not in it
- No oxybenzone
- No octinoxate
- No avobenzone
- No heavy fragrance
Most Indian sunscreens still use older UV chemistry.
INCUS uses the modern generation.
Oxybenzone. Octinoxate. Avobenzone. These are the UV filters most men's and mass sunscreens still run on.
INCUS uses a modern triple-filter stack: Tinosorb S, Uvinul A Plus, and Uvinul T 150.
It's a formulation choice, not a marketing one.
Read the full formulation note →Same formulation.
Two formats.
I built this because I got tired of sunscreens that weren't built for me.
I'm Shivam. I'm building INCUS for myself, as a customer first.
Every sunscreen I tried as an adult man in India either made me look grey, broke into an oil slick by noon, or carried the kind of heavy fragrance I did not want on my face every morning. None of them were built for stubble, heat, sweat, or the 30 seconds I actually have in the morning.
INCUS is what I wanted to exist. A modern UV filter stack, engineered for Indian conditions, priced to be used every day — not saved for holidays.
Read the full story →